Worthy attention of • Everyone
In particular • Marketing & Sales Professionals
• Business Leaders & Managers
A new Pew survey asked over 5,000 Americans what they think about AI. Most people are worried it could hurt creativity and human connection. This helps explain why you might get pushback when you try to bring AI tools to your team, your family, or your clients.
Half of Americans think AI will make us less creative and worse at building relationships. That’s why people might not trust AI for brainstorming or writing help. But the same folks are fine with AI handling data—most support it for things like weather forecasts or catching fraud. People draw a line between AI crunching numbers and AI messing with human expression.
So what should you do? When you talk about using AI, focus on what people already trust it with—organizing data and handling the boring parts. For brainstorming, call it research support and keep the creative part for yourself. For writing, use it as an editing helper, not a replacement for your voice. About one in five people are still on the fence, so showing how AI can help without taking over can change minds. Keep the creative control, and let AI do the grunt work.
