Imagine searching for something online and just chatting with Google like you would with a friend. That's what AI Mode is: a way to ask questions in your own words and get answers, complete with pictures, right there in your search.
Here’s what’s new: you don’t have to fumble with endless filters or guess the right fashion jargon. Just say what you want—like, 'barrel jeans that aren't too baggy'—and Google will show you options that actually match what you mean. If you want to tweak it, you can just add, 'I want more ankle length,' and the results will shift with you.
Behind the scenes, Google is pulling from a massive web of over 50 billion products—think reviews, deals, colors, and what’s in stock at both big stores and local shops. You can start your search by typing, snapping a photo, or uploading an image, whatever feels easiest.
Why does this matter? Because shopping online is often like trying to describe a dream to someone who only speaks in checkboxes. You know exactly what you want, but the website wants you to pick from a list of categories you’ve never heard of. Now, you can just talk about what you’re looking for, and Google will do the translating. It’s not just a win for shoppers—if you’re in marketing or sales, you can finally explore trends and products without having to learn every store’s secret language.
